Christmas Holiday Spending & Retail Buying Trends 2005-2010 - Sales Predictions

Five-year Comparison of the NRF BIGResearch Christmas Holiday Consumer Intentions and Actions Survey, 2005 - 2010: from Microsoft Office

Average Amount Consumers Planned to Spend For Gifts

$688.87 - 2010
$681.83 - 2009
$694.19 - 2008
$755.13 - 2007
$750.70 - 2006
$734.69 - 2005

Average Amount Consumers Planned to Spend for Christmas or Holiday Decorations
$41.51 - 2010
$40.70 - 2009
$42.90 - 2008
$46.01 - 2007
$44.11 - 2006
$40.67 - 2005

Average Amount Consumers Planned to Spend for Christmas Holiday Food
$86.32 - 2010
$90.14 - 2009
$79.26 - 2008
$87.55 - 2007
$86.54 - 2006
$87.34 - 2005

Percentage of Consumers Planned to Spend on Non-Gift Purchases For Themselves
57.1% - 2010
52.9% - 2009
56.6% - 2008
56.0% - 2007
56.7% - 2006
52.9% - 2005

Total Amount Consumers Planned to Spend for Winter Holiday-Related
$688.87 - 2010
$681.83 - 2009
$694.19 - 2008
$755.13 - 2007
$750.70 - 2006
$734.69 - 2005

Percentage of Consumers Who Planned to Celebrate Winter Holidays or Participate in Halloween Activities:
91.7% - 2010
93.2% - 2009
93.6% - 2008
90.2% - 2007
93.0% - 2006
93.0% - 2005